Marketing principles worksheet with answers

Which is an example of promotion?

1. AAdvertising on social media
2. BChoosing a warehouse location
3. CSetting the price
4. DDesigning the product's features

A brand is:

1. AThe cheapest product in a category
2. BThe factory where products are made
3. CA name, sign or design that identifies a seller's products and distinguishes them
4. DA legal contract with customers

Segmenting customers by country, region or climate is called:

1. ADemographic segmentation
2. BGeographic segmentation
3. CBehavioural segmentation
4. DBenefit segmentation

A "push" promotional strategy focuses on:

1. ACreating end-consumer demand through mass advertising so customers ask retailers for it
2. BUsing word-of-mouth exclusively
3. CPromoting the product to intermediaries such as wholesalers and retailers
4. DLowering prices online only

In Rogers' diffusion of innovations, which group adopts a new product first?

1. AEarly adopters
2. BInnovators
3. CLaggards
4. DEarly majority

A company publishes articles on its own blog. In the paid, owned and earned media model, this is:

1. AShared paid media
2. BOwned media
3. CEarned media
4. DPaid media

In Rogers' diffusion curve, roughly what share of adopters are laggards?

1. A13.5%
2. B2.5%
3. C16%
4. D34%

A company launches a product that is easy to copy, with highly price-sensitive buyers and strong economies of scale. Which launch pricing strategy fits best?

1. APrestige pricing
2. BPrice skimming
3. CPenetration pricing
4. DCaptive product pricing