Marketing principles worksheet with answers

Which stage of the product life cycle usually has the fastest sales growth?

1. AMaturity
2. BGrowth
3. CDecline
4. DIntroduction

Primary research is:

1. AData collected for the first time for a specific purpose
2. BGovernment statistics
3. CData from competitors' websites only
4. DData that was already collected and published by others in reports

Dividing customers by usage rate, loyalty and benefits sought is called:

1. ABehavioural segmentation
2. BDemographic segmentation
3. CGeographic segmentation
4. DPsychographic segmentation

In the extended services marketing mix (7Ps), which three Ps are added to the original four?

1. APartners, publicity and performance
2. BPositioning, proof and productivity
3. CPeople, process and physical evidence
4. DPrice, promotion and physical distribution

Psychographic segmentation divides customers by:

1. ALifestyle, values and personality
2. BPurchase frequency only
3. CAge and income only
4. DCountry and climate

Content marketing mainly aims to:

1. AAttract and keep an audience by offering useful or entertaining content
2. BInterrupt viewers with as many adverts as possible
3. CReduce product prices for loyal customers
4. DReplace all customer service with chatbots

Research shows young consumers see a long-established brand as old-fashioned, although product quality is good. What is the most suitable strategy?

1. ACutting the price to the lowest in the market
2. BChanging the distribution to exclusive dealers only
3. CWithdrawing the product immediately
4. DRepositioning the brand through new communication and image

During a major sports tournament, a non-sponsor brand runs ads suggesting a link with the event without paying for official rights. What is this called?

1. ACause-related marketing
2. BAmbush marketing
3. CGuerrilla distribution
4. DCo-branding