Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

A supermarket's own-label (private label) product is:

  1. AA product sold without any packaging
  2. BA product sold under the retailer's own brand name
  3. CA brand owned by the government
  4. DA product made to order for one private customer only
2.Easy

What does B2B marketing mean?

  1. ASelling products or services to other businesses
  2. BMarketing between two brands of one company
  3. CSelling directly to individual consumers for personal use
  4. DSelling only through online platforms
3.Easy

Public relations (PR) mainly aims to:

  1. ABuild goodwill and manage the organisation's reputation
  2. BSet the price of new products
  3. CSell products face to face
  4. DOffer short-term price discounts to boost sales volume quickly
4.Medium

What is a perceptual (positioning) map mainly used for?

  1. ATo track production costs over time
  2. BTo show how customers see brands on key attributes compared with competitors
  3. CTo show where a firm's stores are located
  4. DTo plan delivery routes for sales staff
5.Medium

A web shop has 2,000 visitors and 50 of them make a purchase. What is the conversion rate?

  1. A0.25%
  2. B2.5%
  3. C25%
  4. D4%
6.Medium

A firm competes across a broad market by having the lowest costs in its industry and passing savings on as low prices. Which Porter generic strategy is this?

  1. ADifferentiation
  2. BDifferentiation focus
  3. CMarket development
  4. DCost leadership
7.Hard

A campaign costs €50,000. Each extra unit sold gives €25 contribution. How many extra units must it sell to break even?

  1. A1,250 units
  2. B20,000 units
  3. C500 units
  4. D2,000 units
8.Hard

A company launches a premium version of its product under the same brand name. This is an example of:

  1. AMultibranding
  2. BBrand extension into a new category
  3. CLine extension
  4. DCo-branding

Answer key

  1. 1. B · A product sold under the retailer's own brand name
  2. 2. A · Selling products or services to other businesses
  3. 3. A · Build goodwill and manage the organisation's reputation
  4. 4. B · To show how customers see brands on key attributes compared with competitors
  5. 5. B · 2.5%
  6. 6. D · Cost leadership
  7. 7. D · 2,000 units
  8. 8. C · Line extension

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