Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

Which business orientation focuses mainly on making products efficiently and cheaply?

  1. AThe societal marketing concept
  2. BThe production concept
  3. CThe relationship concept
  4. DThe marketing concept
2.Easy

Customer loyalty programmes are designed mainly to:

  1. AAttract new investors to the firm
  2. BIncrease production costs
  3. CEncourage repeat purchases
  4. DReduce product quality
3.Easy

Which is an example of promotion?

  1. AAdvertising on social media
  2. BChoosing a warehouse location
  3. CSetting the price
  4. DDesigning the product's features
4.Medium

A laptop comes with a two-year warranty, free delivery and online support. In Kotler's product levels, these belong to the:

  1. ACore customer value
  2. BAugmented product
  3. CActual product
  4. DPotential product only
5.Medium

Content marketing mainly aims to:

  1. AAttract and keep an audience by offering useful or entertaining content
  2. BReplace all customer service with chatbots
  3. CReduce product prices for loyal customers
  4. DInterrupt viewers with as many adverts as possible
6.Medium

A company publishes articles on its own blog. In the paid, owned and earned media model, this is:

  1. AShared paid media
  2. BOwned media
  3. CEarned media
  4. DPaid media
7.Hard

In the BCG matrix, a firm has 20% market share and its largest competitor has 40%. What is the firm's relative market share?

  1. A0.5
  2. B20%
  3. C0.2
  4. D2.0
8.Hard

In conjoint analysis, researchers:

  1. AAnalyse competitors' financial statements
  2. BAsk respondents to choose between product profiles to estimate the value of each attribute
  3. CObserve shoppers in a store without asking questions
  4. DCount website visitors

Answer key

  1. 1. B · The production concept
  2. 2. C · Encourage repeat purchases
  3. 3. A · Advertising on social media
  4. 4. B · Augmented product
  5. 5. A · Attract and keep an audience by offering useful or entertaining content
  6. 6. B · Owned media
  7. 7. A · 0.5
  8. 8. B · Ask respondents to choose between product profiles to estimate the value of each attribute

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