Marketing principles worksheet with answers

Free printable Marketing principles worksheet: 8 problems from easy to exam level, with an answer key. Print it or save it as a PDF.

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Name: ____________________   Date: ____________

1.Easy

The marketing concept holds that a company should:

  1. AIdentify and satisfy customer needs better than competitors, at a profit
  2. BProduce as efficiently and cheaply as possible and sell whatever it makes
  3. CFocus only on improving product features
  4. DUse aggressive selling to push products onto customers
2.Easy

A target market is:

  1. AEvery person in a country
  2. BThe competitors a company chooses to compete against
  3. CThe segment a company chooses to serve
  4. DThe shops that sell the product
3.Easy

A focus group is:

  1. AA small group discussion about a topic, guided by a moderator
  2. BA large online survey with closed questions and a random sample
  3. CA sales team that focuses on one region
  4. DA statistical method for forecasting sales
4.Medium

A customer is buying a first new car. How does this high-involvement purchase usually differ from buying a pack of chewing gum?

  1. AThe buyer searches for more information and compares alternatives carefully
  2. BThe buyer skips the evaluation stage
  3. CThe buyer is not influenced by the brand at all
  4. DThe buyer decides on impulse at the checkout
5.Medium

Two established brands from different companies jointly market one product, such as a credit card carrying an airline's brand. This is:

  1. ACo-branding
  2. BMultibranding
  3. CBrand extension
  4. DLine extension
6.Medium

Positioning refers to:

  1. AHow a brand is perceived relative to competitors in customers' minds
  2. BThe geographical location of the company
  3. CWhere products are physically placed on shop shelves and in store displays
  4. DThe order of products in a catalogue
7.Hard

An airline can buy a certain aircraft model only from one manufacturer, and switching to another model is very costly. In Porter's five forces, what does this mean?

  1. AHigh bargaining power of suppliers
  2. BHigh bargaining power of buyers
  3. CHigh threat of new entrants into the market
  4. DLow bargaining power of suppliers
8.Hard

Geoffrey Moore's "chasm" in technology markets refers to the gap between which adopter groups?

  1. AInnovators and early adopters
  2. BLate majority and laggards
  3. CEarly adopters and the early majority
  4. DEarly majority and late majority

Answer key

  1. 1. A · Identify and satisfy customer needs better than competitors, at a profit
  2. 2. C · The segment a company chooses to serve
  3. 3. A · A small group discussion about a topic, guided by a moderator
  4. 4. A · The buyer searches for more information and compares alternatives carefully
  5. 5. A · Co-branding
  6. 6. A · How a brand is perceived relative to competitors in customers' minds
  7. 7. A · High bargaining power of suppliers
  8. 8. C · Early adopters and the early majority

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