1.Easy
Cognitive dissonance is:
- AForgetting information that conflicts with existing memories
- BA disorder of perception
- CAgreeing with a group
- DDiscomfort from holding conflicting beliefs or behaviours
2.Easy
The bystander effect means that:
- ABystanders are usually the main cause of the accidents they witness
- BPeople always help when they see an emergency
- CPeople are less likely to help when others are present
- DGroups make riskier decisions
3.Easy
Who proposed social comparison theory, which says people evaluate themselves by comparing with others?
- AHenri Tajfel
- BSolomon Asch
- CStanley Milgram
- DLeon Festinger
4.Medium
According to Ajzen's theory of planned behaviour, intentions are predicted by attitudes, subjective norms and:
- APerceived behavioural control
- BThe size of the group involved
- CPhysical attractiveness of the source
- DCognitive dissonance
5.Medium
A website shows "Only 2 left in stock!" to increase sales. Which persuasion principle does this use?
- ASocial proof
- BReciprocity
- CScarcity
- DAuthority
6.Medium
On a New York subway, a man who collapsed while carrying a cane was helped more often than a man who smelt of alcohol. Which model best explains this?
- AThe matching hypothesis
- BThe empathy–altruism hypothesis
- CThe arousal: cost–reward model
- DSocial identity theory
7.Hard
Milgram moved his study from Yale University to a run-down office building. What happened to obedience?
- AIt fell to almost zero
- BIt rose to every participant obeying
- CIt fell somewhat but remained substantial
- DIt was exactly the same as at Yale
8.Hard
Fischer and colleagues' meta-analysis of the bystander effect found that it was weaker when:
- AThe situation was more ambiguous
- BThe emergency was clearly dangerous
- CThere were more bystanders present
- DAll the bystanders were strangers
Answer key
- 1. D · Discomfort from holding conflicting beliefs or behaviours
- 2. C · People are less likely to help when others are present
- 3. D · Leon Festinger
- 4. A · Perceived behavioural control
- 5. C · Scarcity
- 6. C · The arousal: cost–reward model
- 7. C · It fell somewhat but remained substantial
- 8. B · The emergency was clearly dangerous
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