1.Easy
What is a heuristic?
- AA type of long-term memory
- BA step-by-step procedure that always finds the right answer
- CA disorder of perception
- DA mental shortcut used to make judgements quickly
2.Easy
Köhler's chimpanzees, who suddenly stacked boxes to reach bananas, are a classic example of:
- AInsight
- BMental set
- CFunctional fixedness
- DTrial-and-error learning
3.Easy
Remembering what you did at your tenth birthday party relies mainly on:
- AProcedural memory
- BIconic memory
- CSemantic memory
- DEpisodic memory
4.Medium
People often accept an invalid syllogism if its conclusion sounds true, such as "Some vitamins are healthy". This is called:
- ASelf-serving bias
- BHindsight bias
- CAnchoring
- DBelief bias
5.Medium
After studying the words "bed, rest, tired, dream, snooze", many people falsely recall "sleep". This paradigm demonstrates:
- AFalse memories produced by related associations
- BThe word length effect in verbal memory
- CNear-perfect recall of meaningful, related word lists
- DRapid decay of items in iconic memory
6.Medium
The availability heuristic means people judge how likely an event is by:
- AHow similar it is to a typical case
- BHow easily examples come to mind
- CThe first number they hear
- DIts actual statistical frequency
7.Hard
In prospect theory, losses typically feel:
- AAbout twice as strong as gains of the same size
- BExactly as strong as gains of the same size, on average
- CWeaker than gains of the same size
- DStrong only when they are certain
8.Hard
Participants practise retrieving some items from a studied category (e.g. "fruit – orange"). Later, unpractised items from the same category (e.g. "fruit – banana") are recalled worse than items from unpractised categories. This is:
- ADecay over time
- BRetrieval-induced forgetting
- CRetroactive interference from a new list
- DThe testing effect
Answer key
- 1. D · A mental shortcut used to make judgements quickly
- 2. A · Insight
- 3. D · Episodic memory
- 4. D · Belief bias
- 5. A · False memories produced by related associations
- 6. B · How easily examples come to mind
- 7. A · About twice as strong as gains of the same size
- 8. B · Retrieval-induced forgetting
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