1.Easy
Which memory store holds visual information for a fraction of a second?
- AWorking memory
- BEchoic memory
- CIconic memory
- DLong-term memory
2.Easy
Knowing the usual order of events when eating at a restaurant (being seated, ordering, eating, paying) is called a:
- APrototype
- BPhoneme
- CScript
- DHeuristic
3.Easy
Repeating a phone number over and over to keep it in mind is called:
- AElaborative rehearsal
- BConsolidation
- CMaintenance rehearsal
- DChunking
4.Medium
Students given a coffee mug ask for a much higher price to sell it than other students will pay to buy it. This is the:
- AAnchoring effect
- BGambler's fallacy
- CEndowment effect
- DSunk cost fallacy
5.Medium
The serial position effect predicts that items in a list are recalled best when they are:
- AIn the middle of the list
- BOnly at the beginning of the list
- CAt the beginning and end of the list
- DRandomly placed, whatever the length of the list
6.Medium
In Collins and Quillian's hierarchical network model, why does "A canary is an animal" take longer to verify than "A canary is a bird"?
- ACanaries are rated as untypical members of "animal"
- B"Animal" is a longer and less frequent word than "bird"
- CThe sentence contains more letters to read
- DMore levels must be travelled to reach "animal"
7.Hard
Linda is described as outspoken and concerned with social justice. Many people judge "Linda is a bank teller and a feminist" more likely than "Linda is a bank teller". What is the error?
- AAnchoring: the first description fixes the later estimate
- BCorrect base-rate use: feminists are common among bank tellers
- CThe gambler's fallacy: past events change the future odds
- DThe conjunction fallacy: A and B cannot be likelier than A
8.Hard
Morris, Bransford and Franks found that words processed for rhyme were better recognised in a rhyming test than words processed for meaning. This challenges levels of processing because:
- AShallow processing is always better than deep processing
- BMeaning cannot be processed during learning
- CMemory depends on the match between encoding and test, not only on depth
- DRhyming words are stored in iconic memory
Answer key
- 1. C · Iconic memory
- 2. C · Script
- 3. C · Maintenance rehearsal
- 4. C · Endowment effect
- 5. C · At the beginning and end of the list
- 6. D · More levels must be travelled to reach "animal"
- 7. D · The conjunction fallacy: A and B cannot be likelier than A
- 8. C · Memory depends on the match between encoding and test, not only on depth
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