1.Easy
Continuing to invest in a failing project because of the money already spent is called the:
- AAvailability heuristic
- BFraming effect
- CGambler's fallacy
- DSunk cost fallacy
2.Easy
Riding a bicycle without thinking about it relies mainly on:
- ASemantic memory
- BEpisodic memory
- CProcedural memory
- DIconic memory
3.Easy
Which memory store holds visual information for a fraction of a second?
- ALong-term memory
- BIconic memory
- CWorking memory
- DEchoic memory
4.Medium
In Collins and Quillian's hierarchical network model, why does "A canary is an animal" take longer to verify than "A canary is a bird"?
- ACanaries are rated as untypical members of "animal"
- B"Animal" is a longer and less frequent word than "bird"
- CThe sentence contains more letters to read
- DMore levels must be travelled to reach "animal"
5.Medium
Encoding specificity means that recall is best when:
- ALearning happens just before sleep only
- BInformation is learned in one long session
- CThe context at retrieval matches the context at learning
- DThe material is learned in a noisy room
6.Medium
Anchoring bias occurs when:
- APeople remember only the end of an experience
- BPeople believe after the event that they knew the outcome all along
- CPeople prefer options presented as gains
- DAn initial number strongly influences a later estimate
7.Hard
The framing effect is demonstrated when people:
- AChoose differently between identical options described as gains or as losses
- BRecall information better in the same room
- CRemember the frame of a picture better than its content
- DIgnore all numerical information
8.Hard
According to Lavie's load theory of attention, an irrelevant distractor is most likely to be processed when:
- AThe participant is told to ignore it
- BThe distractor is presented to the blind spot
- CThe main task has low perceptual load
- DThe main task has high perceptual load
Answer key
- 1. D · Sunk cost fallacy
- 2. C · Procedural memory
- 3. B · Iconic memory
- 4. D · More levels must be travelled to reach "animal"
- 5. C · The context at retrieval matches the context at learning
- 6. D · An initial number strongly influences a later estimate
- 7. A · Choose differently between identical options described as gains or as losses
- 8. C · The main task has low perceptual load
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